About Simplee

Making healthcare consumer friendly

Our story

Simplee, founder of the patient financial care movement, is healthcare’s leading technology platform for engaging patients and addressing affordability with personalized paths to payment. Founded in 2010 and led by a team with roots in consumer experience, financial services and healthcare, Simplee’s mission is to make healthcare consumer-friendly. Simplee’s platform, Peer Reviewed by HFMA, leverages information from billions of patient interactions and proprietary healthcare tuned algorithms to drive a recommendation engine for patient payments and engagement.

Loved by millions of patients, Simplee’s consumer-centric experience helps the largest health systems reach higher levels of patient satisfaction and achieve better financial performance. From pre-service through to post-service, providers use the Simplee platform to offer financial transparency and match patient financial need to with personalized payment plans. With Simplee, patient self service in the registration and financial experience becomes standard rather than the exception. Simplee customers enjoy higher patient satisfaction, lower costs, and better payment success.

Timeline

2010

inspiration

Inspiration
First consumer digital wallet for healthcare bills.

2012

platform-for-patient-care

Enterprise Launch
SimpleePAY: consumer billing experience integrated in hospital patient financial experience.

2015

scale

Scalability
Scalable implementation across EHR’s.

2016

momentum

Transparency
Self-service price transparency 2 years ahead of CMS rule.

2017

affordability

Personalization
“FICO for healthcare” personalization for payment plans.

2018

keys

Access
Simplee ACCESS: Self-service pre-service experience.

2019

enterprise-launch

Holistic Solution
Holistic patient financing and consolidated bill across unaffiliated specialties.

Delivering at Scale

2,100

Hospitals and Owned Clinics

17,000,000

Engaged Patients

$ 1,500,000,000

Annual Patient Payments

Proven, award-winning platform

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Our Leadership

Consumer expertise meets healthcare

  • Tomer Shoval
    Tomer Shoval CEO & Co-founder
  • Roberto Rabinovich
    Roberto Rabinovich COO & Co-founder
  • Tom Tsarfati
    Tom Tsarfati CTO & Co-founder
  • John Dwight
    John Dwight CRO
  • Derick Sutton
    Derick Sutton CFO
  • John Matis
    John Matis VP of Information Security
  • Amy Carpenter
    Amy Carpenter VP, Sales
  • Joel Haferbecker
    Joel Haferbecker VP Services
  • Michael Strickland
    Michael Strickland VP of Product
  • Yufeng Chen
    Yufeng Chen VP Analytics
  • Liam Goudge
    Liam Goudge VP Business Development
  • Mike D’Amelio
    Mike D’Amelio Head of Design
  • Ruchi Dahal
    Ruchi Dahal HR Business Partner

Our Investors

From Silicon Valley to Wall Street

  • Harshul Sanghi
    Harshul Sanghi Amex Ventures
  • Kristin Baker Spohn
    Kristin Baker Spohn Social Capital
  • Ted Maidenberg
    Ted Maidenberg Tribe Capital
  • Tilli Kalisky Bannett
    Tilli Kalisky Bannett 83North
  • Paul Wallace
    Paul Wallace Heritage Group