Improving the patient experience tops the list of strategic priorities for many healthcare organizations. However, that attention often results in improvements to clinical care or to remodeled patient rooms.

What’s often overlooked is a hospital’s billing and revenue cycle.

Many studies have demonstrated that a patient’s payment experience colors their overall feelings about a hospital stay. As in retail, customer satisfaction is vital as patients begin to exercise greater choice, both in how much to pay and where to go next time. As they say, the last impression is a lasting one.

Read Tomer Shoval’s recent article published by The Beryl Institute to learn three ways that hospitals can empower healthcare consumers through their patient revenue cycle.