Simplee® is helping healthcare providers engage with the 21st century patient on financial matters. Founded in 2010, our mission is to make healthcare consumer friendly.
We offer providers a financial engagement platform that engages patients with a unified experience across the healthcare journey. From pre-service to billing to financing, we focus on building rapid trust and paving a path to payment (ultimately loyalty).
Our customers enjoy higher patient satisfaction, lower costs, and better payment success.
A veteran e-commerce leader, Tomer is a frequent speaker on the intersection of healthcare, technology, and consumers.
Tomer founded Simplee as a way to help others better understand and manage their healthcare bills. Previously, he was the managing director of Shopping.com North America (an eBay company).
Tomer holds a BA from Academic College of Tel-Aviv.
A product and operations executive, Roberto is an expert in e-commerce and payments.
Previously, Roberto was the head of product and design at Shopping.com (an eBay company), a leading comparison shopping engine. He was responsible for product strategy and global execution, including rollout of the distributed commerce platform and product catalog.
Roberto holds an MBA and BSc in Information Systems and Industrial Engineering from Technion.
A serial entrepreneur, Tom is an expert in security and enterprise software.
Previously, Tom was an engineering executive at two successful startups, Sanctum (acquired by Watchfire/IBM) and nLayers (acquired by EMC) where he was part of the founding team.
Tom holds a US patent in Application Security, an MBA from Open University of Israel, and a BSc cum laude in Computer Science from Bar Ilan University.
A growth leader and popular speaker, John is an expert in innovation marketing, engagement, and analytics.
Previously,John was a venture capitalist and has held leadership roles at three venture-backed enterprise companies in addition to Google, where he led global customer success for Google Maps and Earth.
John holds an MBA from Harvard Business School and a BA from the University of Pennsylvania.
A sales and business development executive, Randy is an expert in enterprise software.
Previously, Randy was the VP of Global Sales at Zapproved where we grew the business into the leader in enterprise legal management. Earlier, Randy held sales and business development leadership roles at HP and Agilent Technologies.
Randy holds an MBA from The Johnson School at Cornell University and a BS in Electrical Engineering from Santa Clara University.
We see the Simplee platform as a major leap forward in creating deeper patient engagement and ultimately building trust in the patient billing and payment process.