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Engaging Patients, Driving Payments.

Simplee® is transforming the way patients pay bills and engage with healthcare providers.
Since our founding in 2010, we focus on making a consumer friendly experience for patients.

Simplee®PAY is an integrated billing and payments platform that patients love. SimpleePAY
makes paying bills clear and easy which drives a dramatic shift to self-service payments.

Our customers are leading health systems who turned patient revenue cycle into a
strategic advantage, achieving happier patients and better collections.



Empower People and Good Things Happen

Partnership Requires Transparency + Accountability

Speed of Innovation Matters

Teamwork + Focused Passion Can Move Mountains


Tomer Shoval

Co-founder & Board Member

A veteran e-commerce leader, Tomer is a frequent speaker on the intersection of healthcare, technology, and consumers.

Tomer founded Simplee as a way to help others better understand and manage their healthcare bills. Previously, he was the managing director of North America (an eBay company).

Tomer holds a BA from Academic College of Tel-Aviv.

Roberto Rabinovich

Co-founder & Board Member

A product and operations executive, Roberto is an expert in e-commerce and payments.

Previously, Roberto was the head of product and design at (an eBay company), a leading comparison shopping engine. He was responsible for product strategy and global execution, including rollout of the distributed commerce platform and product catalog.

Roberto holds an MBA and BSc in Information Systems and Industrial Engineering from Technion.

Tom Tsarfati

Chief Technology Officer & Co-founder

A serial entrepreneur, Tom is an expert in security and enterprise software.

Previously, Tom was an engineering executive at two successful startups, Sanctum (acquired by Watchfire/IBM) and nLayers (acquired by EMC) where he was part of the founding team.

Tom holds a US patent in Application Security, an MBA from Open University of Israel, and a BSc cum laude in Computer Science from Bar Ilan University.

John Adractas

Chief Marketing & Growth Officer

A serial entrepreneur, John is an expert in lean marketing and digital engagement.

Previously, John was a venture capitalist, and a marketing and operations executive at three venture backed startups in addition to Google, where he led global customer engagement and support for Google Maps and Earth.

John holds an MBA from Harvard Business School and a BA from University of Pennsylvania.


Randy Weber

Senior Vice President Sales

A sales and business development executive, Randy is an expert in enterprise software.

Previously, Randy was the VP of Global Sales at Zapproved where we grew the business into the leader in enterprise legal management. Earlier, Randy held sales and business development leadership roles at HP and Agilent Technologies.

Randy holds an MBA from The Johnson School at Cornell University and a BS in Electrical Engineering from Santa Clara University.

Paul Wallace

Board Member

Paul is a Managing Director at Heritage Group. He has been a Board Director of Simplee since 2013.

He holds an MBA from Kellogg School of Management and a BA from University of Richmond.

Ted Maidenberg

Board Member

Ted is a General Partner and Executive Officer at The Social+Capital Partnership. He has been a Board Director of Simplee since 2012.

He holds a BS with honors from Washington University in St. Louis

Tilli Kalisky Bannett

Board Member

Tilli is an Associate Partner at Greylock Partners. She has been a Board Director of Simplee since 2011.

She holds a MBA from MIT’s Sloan School of Management and a BA from Hebrew University.

  • Simplee offers an important innovation for hospital leaders to better engage and educate patients about their bills in a more patient friendly way.


From Tech to Healthcare


We'd Love to Give You a Demo of the SimpleePAY Platform




480 S. California Ave, Suite 301
Palo Alto, CA 94306
(800) 464–5125