Simplee® empowers healthcare providers to engage patients as consumers and transforms payment into a trusted, self-service experience.
Simplee®PAY is a next generation platform for patient payment and engagement that drives rapid online/POS adoption, minimizes the need for collection agencies, and increases patient satisfaction.
- SELECT | Cloud service for engaging patients and shifting toward "self-serve" online bill pay
- COMPLETE | Cloud platform for optimizing patient payments across channels & hospitals
- ULTIMATE | Cloud service for driving POS success via instant eligibility & sharable estimates
Simplee®Wallet is a popular consumer service that complements Simplee®PAY by enabling patients to manage and pay all their family medical bills in one clear, convenient, and centralized place.
Simplee has managed over $2B in health expenses and processes millions of payments across thousands of providers each month. We help:
- Patients get the billing clarity and payment convenience they expect as consumers
- Providers increase payment velocity and improve overall RCM productivity
Make out-of-pocket payments a clear, convenient, and trusted process
The rise in high deductible health plans and an antiquated billing process leaves the typical person confused and conditioned to deprioritize paying medical bills. Providers see the effects in rising collection costs, high customer support loads, low satisfaction scores, and mounting bad debt.
Simplee® is committed to helping patients have confidence in what they owe and why, and making the health care payment process as trusted and convenient as possible.
"After my entire family got the flu during a vacation in Mexico, we were inundated with paperwork from my insurance company and from various doctors for months after we returned home. I spent so much time and effort trying to figure out that huge pile of paper. It was time consuming, extremely confusing, and frustrating. I didn’t remember what some of charges were for. I couldn’t remember if I paid for them and I had no idea how my part was calculated.
I couldn’t believe such an important aspect of people’s lives, one that is also costly, is so inefficient and unclear. I wanted to solve this problem that affects us all. That was the birth of Simplee."
- Tomer Shoval, Co founder and CEO
Tomer is a veteran e-commerce business leader. He is a respected expert on the intersection of health care, technology, and consumers.
Previously, Tomer was the managing director of Shopping.com North America (an eBay company). He accelerated the growth of his business unit through distribution deals with key content and commerce publishers. Tomer helped revolutionize Shopping’s business model and content operation to better serve online merchants and create the largest e-commerce catalog at the time. Prior to that, Tomer led a global content operation unit, with over 150 content specialists in various locations.
Proud father of three, Tomer is a sports fanatic with a passion for nearly all forms of sports. In his early years, Tomer was a midfielder for the Israeli National Soccer Team.
Tomer holds a BA in Psychology and Sociology from the Academic College of Tel-Aviv.
Roberto is a product and operations executive with expertise in ecommerce and payments.
Previously, Roberto was the head of product and design at Shopping.com (an eBay company), a leading comparison shopping engine. He was responsible for developing the vision and strategy of the company in addition to leading its global execution. Roberto built key assets like the Shopping.com distributed commerce platform as well as its best-in-class product catalog for e-commerce – a feature containing millions of products with rich information.
Proud father of three, Roberto is a true Argentine: crazy meat lover, passionate fan of soccer and Messi, and a great dancer.
Roberto holds an MBA and BSc in Information Systems and Industrial Engineering from the Technion Institute of Technology.
Tom is a serial entrepreneur and engineering executive with over 15 years of enterprise experience.
Previously, Tom was involved with two successful enterprise startups. Tom was the CTO and part of the founding team for nLayers, an application discovery and mapping company acquired by EMC in 2006. At EMC, Tom served as Director of Engineering for EMC's IONIX business unit. Prior to nLayers, Tom was the Director of Product Development at Sanctum where he led the building of its award winning AppScan security product. Sanctum was acquired by Watchfire and ultimately IBM.
Proud father of three, Tom was a geek from birth. At age 15, Tom created the first developers Bulletin Board System (pre-Internet era) in Israel which he ran from a computer next to his bed.
Tom holds a US patent in Application Security, an MBA from the Open University of Israel, and a BSc cum laude in Computer Science from the Bar Ilan University.
John is a marketing and product entrepreneur with expertise in customer development and engagement.
Previously, John was the COO and Head of Marketing and Product for two startups, AcademixDirect (digital marketing) and OnSophic (ed tech), which he also co-founded. Prior to that, John led Google’s Earth and Maps teams within Consumer Operations, helped found Zeborg (enterprise software acquired by IBM-Emptoris), was a venture investor, strategy consultant, and professional pianist.
Proud father of two, John moonlighted as the general contractor on a “down to the studs” rebuild of his first home (delivered on time and within budget) while his wife was pregnant with their second child.
John holds an MBA from Harvard Business School and a BA in Mathematics and Philosophy from the University of Pennsylvania.
Paul Wallace joined Heritage in 2011 as a Managing Director for the Heritage Healthcare Innovation Fund.
Previously, Paul served as a Venture Partner for SV Life Sciences, a $2 billion international private equity firm investing exclusively in health care. From 2003 - 2009, he served as SVP Sales & Marketing and SVP Corporate Development for Healthways, Inc. (NASDAQ: HWAY). During this time, Healthways completed more than 15 strategic transactions, and revenue increased from $120 million to more than $700 million.
Prior to that, Mr. Wallace was a General Partner of Petra Capital Partners, a $120m private equity investment firm in Nashville, TN. From 1997-2001, he was a founding member and Managing Director with New York-based Gilbert Global Equity Partners, a $1.2 billion global private equity fund created with the former investment team of Soros Capital. Prior to GGEP, Mr. Wallace was a Vice President with Lazard Asia Investment Management, a Singapore-based $250 million private equity fund focused on growth equity investments in Asia. Earlier in his career, Paul served as an Associate with Golder, Thoma, Cressey, Rauner (GTCR), a $4 billion private equity firm based in Chicago, and as a Commercial Lending Officer with Bank of America.
A proud father of three, Paul is a Nashville native.
Paul holds an MBA from the Kellogg Graduate School of Management and a BA from the University of Richmond.
Ted Maidenberg is a General Partner at The Social+Capital Partnership – a venture capital fund focused on breakthrough innovations in education, health care, financial services, mobile & enterprise.
Previously, Ted was a Partner at U.S. Venture Partners where he focused on IT investments across digital media, business and consumer software and mobile content and applications. Ted served as a Board Director at Living Social, Media6Degrees, and Savings.com among other companies. Additionally, Ted was involved with Adify and Revolution Money from USVP's investments until their sales.
Prior to that, Ted was a Director at Warner Bros. Digital Distribution where he built out their Asia mobile content publishing business. Ted joined WB from Time Warner where he had been a founding member of the Time Warner Investments group (previously AOL Investments).
Ted enjoys tennis, mountain biking and the eternal suffering that is known only to Chicago Cubs fans.
Ted holds a BS cum laude in Business Administration from Washington University in St. Louis.
Tilli is an Associate Partner at Greylock IL where she has been actively involved in investments across internet infrastructure, consumer internet and mobile.
Previously, Tilli was a Project Manager at Emblaze Systems where she led the development, implementation and deployment of video streaming solutions for leading European mobile operators. Prior to that, Tilli managed VoIP technical training at VocalTec Communications for global telcommunication companies.
Proud new mother, she is an avid reader of non-fiction, classics, and especially poetry. A major Pablo Neruda fan, she studied Spanish to read his works in the original text and has visited all three of his homes in Chile.
Tilli holds an MBA from the MIT Sloan School of Management and a BA cum laude in Psychology from Hebrew University.
Andre is a successful entrepreneur, seasoned executive, and a renown consumer web expert.
Currently, Andre is the CEO of RelayRides, the world's first carsharing marketplace. He also serves as a Board Director at Blurb and Prezi.
Previously, Andre was the President and CEO of Shopping.com (an eBay company). Andre held leadership positions across eBay businesses, including Vice President of International Operations, Vice President of User Experience and Design, and Vice President of Product. Prior to that, Andre co-founded and successfully ran iBazar, a leading European online marketplace that eBay acquired in 2001. He has also held management positions at Procter & Gamble, Booz Allen & Hamilton, and started his career with the leading French retailer, Casino.
Andre holds a Masters in Management degree from HEC Paris and graduated summa cum laude from French Baccalauréat in Lebanon.
Lorrie is a distinguished executive with thirty years of experience across a range of global businesses from manufacturing to consumer software.
Currently, Lorrie is an Operating Partner, Board Member, and Advisor at Lead Edge Capital. She also serves as a Board Director at Autodesk, DIRECTV, and TaskRabbit.
Previously, Lorrie led various businesses at eBay over a five-year period including Global eBay Marketplaces, eBay International, and Shopping.com. Prior to that, Lorrie spent five years at Intuit where she led the Quicken and QuickBooks brands and later became an EVP in the Office of the CEO. She also led a variety of businesses at the General Electric Company over a twenty-year period in a broad range of industries, including her last position as an officer of GE and CEO of GE FANUC.
Lorrie holds an MBA from the Harvard Business School and BS in Business Administration from the University of Maryland.
Marty is a distinguished health care executive and leadership expert with more than forty years experience.
Currently, Marty coaches individuals as well as teams in areas focused on leadership, change management, strategy, culture change, innovation, performance management and system change. Marty is recognized for his work as an executive coach, turn-around leader, strategist, visionary and facilitator. His track record in leading transformational culture change and building outstanding teams is recognized nationally.
Previously, Marty was the CEO/President at several prestigious health care systems including John Muir Medical Center, UCSF/Mount Zion, and Park City Hospital.
Proud grandparents, Marty and his wife love spending time with their grandchildren and enjoy outdoor activities.
Marty holds a Masters in Healthcare Administration from Columbia University and is a Fellow in the American College of Health Care Executives.
Stephen (Steve) is a renowned expert in health care privacy and regulatory standards.
Currently Steve is a partner at Hooper, Lundy, and Bookman, a distinguished law firm specializing in health care. Steve specializes in privacy and security law, HIPAA, electronic medical and personal health records, and web-based services. He was selected for Nightingale’s Healthcare News‘ 2009 list of Outstanding Health Care IT Lawyers.
Previously, Steve was the general counsel and compliance program chair for Neoforma, a public health care supply chain management outsourcer. Prior to that, he served as Chief Operating Officer and General Counsel for eCliniq, a provider of Web-based clinical solutions for cardiac physicians. Before joining eCliniq, Steve practiced corporate and health care law at several leading law firms, the most recent of which was Latham & Watkins from June 1996 to June 1999.
Steve holds a JD from Stanford and a BA magna cum laude in History from Amherst College.